Why apparel business difficult in india.
Based on Pratical life experiences, in retail business.
It is everyone dream today to create a good source of income for themselves and their family so that the financial needs of the family members can be fulfilled.
Normal Cause to start apparel Business.
To do this, we need either a good job,
Or a business.
If you have a job, you have the security of a fixed income. But
your hard work is rewarded more by your employer than by you.
And you often do not have the authority to take decisions. And if you have big dreams,
Due to these inconsistencies in the job,
the desire to start your own business arises.
Whenever we want to start a new business of our own, there are a few options that come to us, especially if you are from India and you have a certain amount of capital:
The first thought that comes to mind is to open a grocery store.
And the second thought (I can say with confidence that 80 percent of the people have this thought) is to start a apparel business.
So is starting a business as easy as talking about it? No, this is the reason why most people do more jobs than business. Whatever the business is, there is always a risk factor associated with it.
As is well known, India is a very price sensitive market, and people’s expectations here are very high.
why apparel business difficult
People don’t want to leave anything with you, they want you to give everything to them.
Let’s go back to our main point:
For example: The maximum return period from online stores is 1 month but in offline stores people come to return 6 months to 1 year old products (now I am not saying that everyone does this) but a lot of people do.
Since 2018, that too, influenced by some YouTube videos,
I made this first mistake:
There was a lot of hype about the business. Not reality.
Mistake No.2:
Taking advice from everyone or accepting it,
This is the major reason for business difficulties in India.
But when it comes to business, everyone in our society considers himself a business expert,
Often the advice of such people causes huge losses in business.
Mistake No. 3:
Lack of information:
Often we have some misconceptions about whatever we know, I was in a supply business before 2018, supply business means that you produce a product and hand it over to someone else, he takes care of the rest of the work like sales, marketing, finance etc., by mistake I considered supply business as a business.
80% failure reason of a business
Selection of wrong location:
There is nothing most people can do about it, as prime locations are often very expensive and not available. And that was the problem with me.
Not being able to identify the wrong or write customer.
If a customer does not want to pay for the quality then he should not be your customer, he will only leave you after causing loss.
Accepting everything the customer demand :
People often leave after noting the demand for things which they never come to buy.
If you are a new seller then you should take care of this thing
whether the demand which is being told to you is real or not Due to which there is dead stock.
Due to all these reasons, a lot of the seller’s money gets stuck in dead stock.
As I mentioned earlier also that.
Apart from this, there were some other reasons as well,
such as:
Not identify customer need in time:
Marketing at the wrong place.
Marketing in the wrong way.
Focusing only on competition and not on innovation.
Not understanding the market gap in time. etc.
Actually these are all the mistakes that anyone who starts a new business makes.
So what can be done: before starting a Garment Business.
You should gather as much information about your business as possible. I should have read good business books for at least six months, (but such things are remembered only when we face losses).
People often advise to work for someone to learn business.
This is a good advice, but it is not always possible.
Even in such a situation, reading Business Books is a very good option.
The lessons that you would learn by working for 5 years, you can learn them from a good book in just 15 days, and this is absolutely true.
Choosing Network Marketing:
Now, I am not promoting network marketing here, (its shortcomings some other time).
If someone does network marketing even for just a year without any profit, then he starts understanding the nuances of business. And also garment business
This is absolutely true. One should leave anything only after completing it, I also followed this principle, I also left my showroom only after running it, although I incurred a loss but I was successful in avoiding a big loss by following the above mentioned measures.
Although no guarantee can be given in business, but risk can be minimized.
Take the help of social media to know the latest trend style.
If possible, go to the temple daily to know what people are liking and to have darshan of God.
I don’t think there can be any better place than that.
And read good books. Just like Marketing Management By Fillip Kotlar.
Thank you
Buy this book from Amazon www.amazon.in
Conclusion: Before starting any business, take advice from an experienced person of that field, not from anyone.
Note: All the things written in thi s blog are my own and the experiences of practical life people around me. I hope that if any small thing of mine can be useful to even one person, then I will consider this article of mine successful.
This knowledge and point only about Retail apparel business Difficulties in india and your Locality.
